In the summer of 2020, we partnered with Edge Research to survey 310 nonprofit leaders about how their organizations view two essentials: brand and strategic plan. We wanted to find out:
- Whether or not nonprofits have their brands and strategic plans documented in writing.
- How strong they are, and if they’re used in day-to-day work.
- Whether or not brands and strategic plans are more often integrated or siloed.
- If taking an integrated approach helps nonprofits adapt more easily to challenges.
The full report includes real-world examples of how nonprofits are using brands and strategic plans to guide their work during and beyond the COVID-19 pandemic, along with concrete, practical recommendations for aligning your brand and strategic plan so the result is a powerful daily playbook instead of something that collects dust on your shelf.
To access the report, please complete the form below.
