Case Study: An updated identity for an evolving network
— Amy Breckon, Conservation Alliance for Seafood Solutions
Making sustainable seafood a priority for businesses
The Conservation Alliance for Seafood Solutions connects leading conservation groups working with grocery stores like Walmart, Safeway, and Target on sustainable seafood. The Conservation Alliance initially formed as a way to resolve conflict among the organizations but evolved over several years into a quiet force for change in the global seafood industry. They needed an updated identity to reflect this evolution and a practical plan for demonstrating their impact to key audiences while on a lean budget.
Springboard created an updated identity for the Conservation Alliance focused on overcoming barriers to seafood sustainability that are too big for any one organization or business to solve alone. New messaging highlighted concrete examples of the Alliance helping businesses advance their sustainable seafood commitments. We developed a plan for raising the Alliance’s profile that capitalized on the hundreds of opportunities Alliance members have every day to communicate with key audiences. We then created tools and held three message trainings across the country to ensure that communication was clear and consistent. Finally, we helped the Alliance bring their updated identity to life with a new website.
A stronger voice for sustainability
Conservation Alliance members were able to take better advantage of key communication opportunities this year, including their largest ever reception for seafood businesses and allies at Seafood Expo North America in Boston. And businesses are taking note of the Alliance’s efforts. One recently said, “Cross-sector partnerships are essential to achieving our sustainability commitments. The Conservation Alliance for Seafood Solutions has offered valuable advice and practical tools to help retailers make great progress toward sustainable seafood.”
How can Springboard Partners help you?
Does your organization or coalition need an updated brand or message to match your evolution? Or a plan for raising your profile with key audiences? Contact us.