{"id":3167,"date":"2024-12-12T21:09:17","date_gmt":"2024-12-12T21:09:17","guid":{"rendered":"https:\/\/springboard.partners\/?p=3167"},"modified":"2024-12-16T14:08:48","modified_gmt":"2024-12-16T14:08:48","slug":"who-killed-twitter","status":"publish","type":"post","link":"https:\/\/springboard.partners\/zh\/who-killed-twitter\/","title":{"rendered":"\u8c01\u6740\u4e86\u63a8\u7279\uff1f\u57c3\u9686\u00b7\u9a6c\u65af\u514b\u3002."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3167\" class=\"elementor elementor-3167\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-461707a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"461707a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cea6f91\" data-id=\"cea6f91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-935431e elementor-widget elementor-widget-text-editor\" data-id=\"935431e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Last November, we released <\/span><a href=\"https:\/\/springboard.partners\/is-threads-the-twitter-killer\/\"><span style=\"font-weight: 400;\">Is Threads the Twitter Killer?<\/span><\/a><span style=\"font-weight: 400;\">, our guide for nonprofit organizations that were considering leaving X (formerly Twitter) for Threads. At that time, Threads was only a few months old and Meta was still in the process of announcing and rolling out features. Our guide looked at the basics of Threads and its features, as well as usership at that point.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At the end of 2024, we\u2019re looking at a very different landscape &#8211; in particular because of the <\/span><a href=\"https:\/\/www.independent.co.uk\/tech\/elon-musk-twitter-bluesky-mastodon-instagram-threads-b2652789.html\"><span style=\"font-weight: 400;\">ongoing mass exodus from X<\/span><\/a><span style=\"font-weight: 400;\"> in the weeks following the presidential election and Elon Musk\u2019s engagement with the president-elect\u2019s transition team. An <\/span><a href=\"https:\/\/www.euronews.com\/my-europe\/2024\/11\/21\/are-users-leaving-elon-musks-x-en-masse-and-where-are-they-heading\"><span style=\"font-weight: 400;\">estimated 115,000 people closed their X account the day after Election Day<\/span><\/a><span style=\"font-weight: 400;\"> alone, and many more have closed their accounts since then.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This has meant a spike in usership for other platforms. Threads <\/span><a href=\"https:\/\/thehill.com\/policy\/technology\/5010118-instagrams-threads-gets-35-million-new-users-this-month\/?fbclid=IwZXh0bgNhZW0CMTEAAR0ZUhDVSquaYw_xBc1MxTGeg8po92c0SizuDr_cxU4dvvqKgQpo9zEACps_aem_zk-bo9kQM1rDUUGUw51tqw\"><span style=\"font-weight: 400;\">gained 35 million new users in November<\/span><\/a><span style=\"font-weight: 400;\">, bringing its <\/span><a href=\"https:\/\/www.cnbc.com\/2024\/10\/31\/metas-threads-app-now-has-275-million-users-zuckerberg-says.html\"><span style=\"font-weight: 400;\">total usership to 275 million<\/span><\/a><span style=\"font-weight: 400;\">. And since our original <\/span><a href=\"https:\/\/springboard.partners\/is-threads-the-twitter-killer\/\"><span style=\"font-weight: 400;\">guide<\/span><\/a><span style=\"font-weight: 400;\"> was released, there have been additional features and changes made to the platform. While some of these will lure in potential new users, others may be worth considering before your organization considers making the jump:<\/span><\/p><ul><li><b>There\u2019s a big audience, but maybe not the right one.<\/b><span style=\"font-weight: 400;\"> Threads has seen huge growth since last year, with roughly 275 million monthly active users. But generally, Threads has not been a popular platform for journalists, academics, researchers, and other political voices. In fact, Meta has <\/span><a href=\"https:\/\/www.theverge.com\/2024\/3\/25\/24111604\/meta-setting-downranks-politics-instagram-threads\"><span style=\"font-weight: 400;\">introduced a setting that allows users to limit political content<\/span><\/a><span style=\"font-weight: 400;\"> which is leading to a repression of political content across the platform. This may mean it\u2019s not worth the time investment for nonprofits looking to engage with those audiences. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc910e1 elementor-widget elementor-widget-testimonial\" data-id=\"fc910e1\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cPolitics and hard news are important\u2026.[but] from a platform\u2019s perspective, any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let\u2019s be honest), or integrity risks that come along with them.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.theverge.com\/2024\/3\/25\/24111604\/meta-setting-downranks-politics-instagram-threads\">Adam Mosseri<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.theverge.com\/2024\/3\/25\/24111604\/meta-setting-downranks-politics-instagram-threads\">Head of Instagram<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481b6c1 elementor-widget elementor-widget-text-editor\" data-id=\"481b6c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li><b>An improved search may help address a complicated algorithm.<\/b><span style=\"font-weight: 400;\"> One of the biggest concerns with Threads has been the algorithm, which some users say feels chaotic. However, Meta recently announced that they will be <\/span><a href=\"https:\/\/www.androidpolice.com\/meta-threads-search-update\/\"><span style=\"font-weight: 400;\">improving their search feature<\/span><\/a><span style=\"font-weight: 400;\"> to allow users to \u201cnarrow their search to before or after a specific date, as well as search for specific profiles.\u201d<\/span><span style=\"font-weight: 400;\">\n<\/span><\/li>\n \t<li><b>A new feature may make it easier to connect with other users.<\/b><span style=\"font-weight: 400;\"> Threads users haven\u2019t used hashtags as commonly as on X, making it harder to find users and groups with similar interests. But in October, Threads <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/threads-developing-communities-feature-called-loops\/729280\/\"><span style=\"font-weight: 400;\">announced the launch of Loops<\/span><\/a><span style=\"font-weight: 400;\">, which will allow users to add their posts into a Loop and reach a specific community. Users can join Loops to help influence the posts that appear on their feed, similar to X\u2019s Communities. Whether users will embrace the feature will be determined when the feature launches.\u00a0<\/span><\/li>\n<p><\/ul>\n<span style=\"font-weight: 400;\">Another platform that many users have moved to is Bluesky. The platform, established by Twitter\u2019s co-founder Jack Dorsey in 2021, operates similarly to the original Twitter platform. The platform <\/span><a href=\"https:\/\/www.businessinsider.com\/bluesky-user-growth-social-coo-servers-twitter-elon-musk-x-2024-11\"><span style=\"font-weight: 400;\">grew from 13 million users in October to more than 21 million users last month<\/span><\/a><span style=\"font-weight: 400;\">. However, Bluesky only launched the beta version of the app last year, and has been pummeled by the explosion of usership, with its team working to manage the influx of users.\u00a0<\/span>\n<p>\n<p>\n<span style=\"font-weight: 400;\">Whether Threads, Bluesky, or another alternative, adding or switching social platforms requires careful consideration. Beyond features improvements, it\u2019s important to consider whether your team has the capacity to do the work required to build a following on a new platform. Perhaps even more important is whether the audiences that matter to your organization are using the new platform. Tens of millions of new users on a platform only matter if your priority audiences are among them. For more information on these and other considerations, please check out <\/span><a href=\"https:\/\/springboard.partners\/is-threads-the-twitter-killer\/\"><span style=\"font-weight: 400;\">our original guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n<p>\n<span style=\"font-weight: 400;\">It\u2019s clear that there\u2019s a lot of changes that will continue in the social media world in the coming months. Has your organization made the jump to Threads, Bluesky, or another platform? We\u2019d love to hear about your experience. Contact us at <\/span><a href=\"mailto:hello@springboard.partners\"><span style=\"font-weight: 400;\">hello@springboard.partners<\/span><\/a><span style=\"font-weight: 400;\"> with your thoughts!<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Last November, we released Is Threads the Twitter Killer?, our guide for nonprofit organizations that were considering leaving X (formerly Twitter) for Threads. At that time, Threads was only a few months old and Meta was still in the process of announcing and rolling out features. Our guide looked at the basics of Threads and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[69],"tags":[46,45,38,75,76],"class_list":["post-3167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resource","tag-foundation","tag-nonprofit","tag-social-media","tag-social-media-strategy","tag-twitter"],"_links":{"self":[{"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/posts\/3167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/comments?post=3167"}],"version-history":[{"count":0,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/posts\/3167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/media\/3175"}],"wp:attachment":[{"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/media?parent=3167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/categories?post=3167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/tags?post=3167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}