{"id":748,"date":"2020-10-14T16:50:53","date_gmt":"2020-10-14T16:50:53","guid":{"rendered":"https:\/\/springboard.partners\/?p=748"},"modified":"2025-01-09T14:54:10","modified_gmt":"2025-01-09T14:54:10","slug":"buildonbrand","status":"publish","type":"post","link":"https:\/\/springboard.partners\/zh\/buildonbrand\/","title":{"rendered":"\u6253\u9020\u54c1\u724c\uff1a\u5229\u7528\u6838\u5fc3\u8eab\u4efd\u5851\u9020\u6218\u7565\u8ba1\u5212"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"748\" class=\"elementor elementor-748\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74b925e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74b925e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ae7fb1e\" data-id=\"2ae7fb1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7399858f elementor-widget elementor-widget-text-editor\" data-id=\"7399858f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the summer of 2020, we partnered with Edge Research to survey 310 nonprofit leaders about how their organizations view two essentials: brand and strategic plan. We wanted to find out:<\/p><ul><li>Whether or not nonprofits have their brands and strategic plans documented in writing.<\/li><li>How strong they are, and if they&#8217;re used in day-to-day work.<\/li><li>Whether or not brands and strategic plans are more often integrated or siloed.<\/li><li>If taking an integrated approach helps nonprofits adapt more easily to challenges.<\/li><\/ul><p>\u00a0<\/p><p>The full report includes real-world examples of how nonprofits are using brands and strategic plans to guide their work during and beyond the COVID-19 pandemic, along with concrete, practical recommendations for aligning your brand and strategic plan so the result is a powerful daily playbook instead of something that collects dust on your shelf.<\/p><p>To access the report, please complete the form below.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7cdd2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7cdd2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-010e263\" data-id=\"010e263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-505a154 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"505a154\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;25&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"748\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"505a154\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u5728\u8fd9\u4efd\u4ee5\u7814\u7a76\u4e3a\u57fa\u7840\u7684\u62a5\u544a\u4e2d\uff0c\u6211\u4eec\u63a8\u8350\u4e86\u4e00\u4e9b\u5b9e\u7528\u6280\u5de7\uff0c\u53ef\u7528\u4e8e\u5c06\u60a8\u7684\u54c1\u724c\u548c\u6218\u7565\u8ba1\u5212\u8fdb\u884c\u5bf9\u63a5\uff0c\u4ece\u800c\u6253\u9020\u51fa\u4e00\u5957\u5f3a\u5927\u7684\u65e5\u5e38\u8fd0\u8425\u8ba1\u5212\u3002.<\/p>","protected":false},"author":5,"featured_media":919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,69],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-resource"],"_links":{"self":[{"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":0,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/media\/919"}],"wp:attachment":[{"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/springboard.partners\/zh\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}