Does your answer to the question “So what does your organization do?” begin with “Um …”?
Do you have 10 people on your team and 11 answers to that question?
Do you have to schedule a 15-minute Zoom call to deliver your answer?
If your answer to any of those questions is yes, you need a core message – a clear, concise, compelling, and consistent way to talk about what you do and why it matters.
The core message is a straightforward tool that helps align your team around answers to big questions: