the power of communication

       to do more good

3, 2, 1, Launch: Planning for a successful launch

Preparing to launch a new report, partnership, website, campaign, or other initiative is cause for celebration. It also means you’re about to have a huge communication opportunity. A launch offers a great hook for connecting with new and existing audiences, but there are also a few unique limitations you need to account for. So how do you make the most of it?

Luckily, a launch communication plan can help you keep everyone on the same track and take advantage of each opportunity. We created this simple guide to help nonprofits prepare for communicating around a launch – starting with what needs to happen before the launch, how you should keep track of all the moving pieces during it, and what to do once your launch is done.