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Is Threads the Twitter Killer?

Dark purple graphic with a green bird icon and the title, "Is Threads the Twitter Killer?"

Threads made its debut in early July to much fanfare from social media users eager for an alternative to Twitter (now X).

So far, Threads hasn’t proven to be the Twitter killer many hoped it would be. But it’s worth considering whether or not to incorporate the new platform into your communication strategy, based on your organization’s goals, audiences, and capacity.

To help you decide if Threads is a good fit for your organization, we developed a guide that highlights the app’s features, summarizes who’s using it (and who’s not), and offers questions to help you think through the potential pros and cons of this new communication channel.