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RT ≠ Engagement: Assessing your social media strategy

Social media is one of the best ways to connect with a wide audience, but it’s also a time commitment. Use our simple guide to assess your strategy.

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Cultivating Relationships with Journalists

Earned media can be a cost-effective way to lend credibility to your cause. Here’s one advocate’s strategy for cultivating relationships with reporters.

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Adjusting Project Timelines in Response to COVID-19

The COVID-19 pandemic is affecting how organizations communicate about their work. Here’s what we learned from one organization’s experience.

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The Pulse of the Press: 5 Tips for Power Media Tracking

Here are our top five tips for powerful, free media tracking, using Google News alone.

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Supporting the Seafood Industry

Communicating about the impact of the COVID-19 pandemic can be challenging. Here’s what we learned from one organization’s experience.

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