the power of communication

       to do more good

The Power of “Safety”

Adult and child put money into piggy bank

A couple years back, I shared my concerns with plans by several major human services nonprofits to abandon the term “safety net.” Those nonprofits were responding to conservative politicians who’d cleverly recast “net” as “hammock,” in service of their argument that safety net programs discourage work and encourage dependence.

At the time, I’d argued that nonprofits had given away too much. The word “net” is disposable and anachronistic – airbag is more applicable these days. But I underscored the communicative power of “safety” in validating safety net programs’ critical role in protecting families from harm in the event of catastrophe, whether individual or widespread.

The pandemic has proven this point, as politician after politician has acknowledged the value health and human services programs offer to protect people in crisis. Examples include:

  • Former Senate Majority Whip John Cornyn says Medicaid and the Affordable Care Act are “a good thing” for Texans who’ve lost access to care because of the pandemic and resulting economic downturn.
  • A constituency for protecting Medicaid emerged within the Senate Republican Conference, citing the critical role the program plays during the pandemic.


While maintaining opposition to expanding food aid during the pandemic, Congressman Mike Conaway, the senior Republican on the House Agriculture Committee, told The New York Times that “SNAP is working” and underscored that he’d supported expanded nutrition assistance for some families during the pandemic.

The “safety” in safety net reminds audiences – supporters and opponents alike – that government health and human services programs aren’t about the role of government or attitudes toward work. Emphasizing safety reminds us that government programs are there to protect all of us when the world collapses around us.

That’s a powerful idea, and we shouldn’t surrender its power. Instead, we must remain committed and creative in communicating that many of us faced hardship long before the pandemic and will continue to live with adversity – and to need programs that provide safety – long after it subsides.